![]() A hidden truth that is the result of obsessive digging and sharp perceptivity. Insights are less apparent, intangible, latent. Always get to the “why.”Ī customer wish or statement of need is not an insightĪn Insight is not an articulated statement of need. ![]() Never stop short of the hard work involved during the process of insight definition of converting an astute observation in something more meaningful and actionable. They are facts that lack the “why” and the “motivation” behind a consumer’s behavior. The power of acute observation is an incredibly important part of creating new insight but still only one data point to consider and should never stand alone. Insight definition requires you to take a multi-dimensional view. Look at your data holistically and be cautioned against becoming attached to that singular inspiring data point that can drive a swift conclusion. With masses of data at hand the fundamental problem is a lot more essential, how do we mine and analyze the data to reveal insight we can act on. So let us first get definitional and restore some meaning to the word by considering what insight is not: Insight is not dataĭata can take many forms, but we have to remember it is just that - data! Alone, it is not an insight, and it does not do your thinking for you. ‘Insight’ has become a horribly misused word, much in the same vein as ‘brand,’ ‘strategy’ and ‘innovation’ have become misused words. If we do not have a clear understanding of what ‘insight’ is, how can we possibly use it as a guidepost to define what’s next? What An Insight Is Not Most ‘new insights’ we see are unfortunately nothing more than mere observations, reporting what has been seen in-field without any overt action or outcome attached. We see organizations frequently struggle to arrive at a standard definition of what an insight is, and a repeatable methodology for finding and articulating them. Trial-and-error prevails, with insight definition relying on a eureka moments for sudden insight and perspective. An absence of the methodological rigor required for meaningful insight generation to happen is another. The lack of a shared definition of insight and a common understanding of what an insight is, and is not is one reason. We see an increasing lack of insight with companies living in an “illusion of knowledge,” drowning in data, insight poor, and failing to turn information into intelligence. Otherwise, it is obsolete and ineffective. The ever-increasing explosion of data puts more knowledge at our fingertips than ever before, but you need to know what to do with it. ![]() Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers. While in some cases nearly identical to flourish, wave usually implies smooth or continuous motion.What Is Insight? The Five Principles of Effective, Insight DefinitionĪs customer experiences take center stage so does the need for more profound and compelling insight definition. The synonyms thrash and flourish are sometimes interchangeable, but thrash suggests vigorous, abrupt, violent movement.Īn infant thrashing his arms about When can wave be used instead of flourish? Swing the rope back and forth When might thrash be a better fit than flourish? ![]() While the synonyms swing and flourish are close in meaning, swing implies regular or uniform movement. ![]() The meanings of brandish and flourish largely overlap however, brandish implies threatening or menacing motion.īrandishing a knife When could swing be used to replace flourish? While all these words mean "to wield or cause to move to and fro or up and down," flourish suggests vigorous, ostentatious, graceful movement.įlourished the winning lottery ticket When is it sensible to use brandish instead of flourish? Some common synonyms of flourish are brandish, swing, thrash, and wave. Frequently Asked Questions About flourish How is the word flourish distinct from other similar verbs? ![]()
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